http://prolost.blogspot.com/interesting/critical/analytical look at the red system.....
i don't think that red will revolutionize advertising photography in 2009.....but it is an indication of where things are heading.....
and when i read some of the statements here my toenails are curling under....
first: print is dead...yes it is.....i am sure there will be mags around and there are actually better magazines coming out now...but they have a completely different business model....not based on advertising/subscription....so they are great looking glossies more coffee table books then rags...they pay nothing....they actually charge you to shoot for them....the photographers have to produce the shoots to have their stuff run....consider it advertising/promo pieces...
all i can say about streaming media is that i watch amazing looking music videos and youtube content on my iphone....i stream pandora in my car...all on EDGE (yes i still have the old one) which tops out at 135kb afaik...it's all about compression and things will get better and better...
has anyone mentioned TV....that is dying as well....at least the way it is delivered....and ad budgets are cut there left and right as well....
nobody is saying that all this will change overnight....but i prefer to be in at the beginning....
and cellpones are P&S these days.....a 1mpix camera is total overkill for myspace and such and that is where most images are viewed these days....people actually are starting to ask for a more cellphone pic style....
all this does not mean that there aren't people out there doing well shooting 4x5 and 8x10 film.....find your niche....this is of course much harder in a commercial environment....
i really want someone to explain to me where MF back fit in in all this...i am talking about commercial shooting....i understand that people own them now and should be happy for a long time with the quality but who will buy one in a year form now? especially when the DSLRs are catching up and nothing new is in the pipeline for MF?
don't get me wrong.....a would really really like to have a Hy6 with a P65 back (that's actually one of the problems right there....) but i know that there is no job out there that requires it....just isn't....
technology is going places we can't even start to imagine....
http://news.bbc.co.uk/2/hi/technology/7734038.stm