[quote name='jjj' date='Nov 18 2008, 07:49 PM' post='237994']
"No it is very different as otherwise stills photographers would not exist on film sets. Also you cannot take high quality stills with a 35mm movie camera and it's actually a smaller cpture area than 35mm stills film. Then there's the expense. Now an individual photographer can actually afford to buy the best kit. Film people always rented before, due to the cost, now they buy RED kit."
no, film is normally shot at 24/30 frames per second which works for moving images not stills, so if you want to get stills from a live action shoot, you just run the film camera at a fast enough speed
"Looking at it the wrong way around, you make the film and do stills at the same time. It's not adding moving pics to a stills shoot."
yes of course, you have always been able to do that if you wanted with film, but you really got to think about what the live shoot is for and what the stills would be used for - you can have a stills guy on set and the stills for an ad campaign have a whole different criteria than grabbing the stills off the live action
"Money is rapidly vanishing from advertising at present with large no.s of people in the media being laid off in the UK 2,500+ last week alone I believe. So the cheapskate client is soon going to be everybody.
The no. of clients who see they can save money by having stills and video aspects done together are only going to increase. With the advent of large flat screens everywhere [even in your local shop is playing ads whist you queue], large displays screens in shopping centres and on the London underground escalators print ads are being replaced by TV screens - which are starting to use movement within the ads, as opposed to simply doing a slideshow of the various ads.
The 'movement' has already started."
clients learned to be cheapskates a long time ago, even when advertising companies tell them that the way to get through a recession and be number one at the other end - is to spend spend spend - but clients regardless of recessions always want top quality at bottom dollar price - you better make sure you are providing them with that when you turn up with your live action and your stills or they are not going to pay you and you will be eating the cost of two shoots
pa