Looks like a nice camera and a step in the right direction, however one aspect completely negates all of that, no shutters in the camera body.
Considering how easy and cheaply it would have been to add on global shutters, the only reason I can think why not is someone at Hasselblad said, "we can't do that because not as many of the lenses would sell." I am sure regardless of this, there would be a pretty consistent amount of Hassy diehards who would buy bodies and lenses. I can not imagine those figures varying too much regardless. However, by not having a shutter in the camera, a large section of potential users have been disregarded.
In the past year or so, we have seen many architectural and studio shooters attach the Sony's to there bellows camera with great results. Having a medium format option with, hopefully, better color would have been nice. This camera does not work here.
Also, the lens chooses are very limited currently. I am sure many wedding and event shooters are looking at this as a possibility but now can't justify buying one since no zoom lenses can be used on it. And we all know how long it usually take Hassy to get things to market; professionals can not base their purchasing decisions on "what ifs."
One of the best features of mirrorless is that, due to the shallow flange depth, virtually any lens ever manufactured, with the right adapter, can be used on them. I am sure many people have many old unique lenses collecting dust that they would love to use on a digital platform. Not possible here.
Hasselblad, with the lack of including an in-camera shutter, has cobbled the creative possibilities for this "game-changer" and greatly limited its user base. Not the best financial decision IMHO.