Design-wise, for me, it seems a mixed bag. I like the reminescence of SWC (although you miss the back…), but from behind it seems like a Leica T. Strange. Touch screen, but also with buttons and wheels.
I had some (totally unfounded) hope that Zeiss will come back for lenses. I am not a fan of Fuji-Hasselblad lenses. Its obvious that they try to keep the lenses small (3,2/3,5, corresponding to 2,5/2,8 in 35 terms) which makes sense, also price-wise. I personally like lenses with smaller DOF.