Hasselblad's "game changer" 22nd of June?

[synn]

2nd systems market is a decent market by itself with many segments... so why many current MF users, 'd not want to have a this as a 2nd, more portable MF sized (sensor) system ?

I am an MF user and I just indicated a few posts ago how this makes sense to me as a second body.

[synn]

Let's face it, everybody realizes that in classical optical viewfinder MF Phase will be the only man standing, quite soon - on the other hand Hassy is aiming to become the A7 of medium format

Edmund

Passing off personal opinion as fact once again, are we?

It has been discussed here a few times how the XF has enough contacts to support an EVF at some point. You also do not know if they have a mirrorless platform in development.

Hasselblad's announcement is not even done and you're already assuming that they will drop the SLR lineup?  How do you know if this is not a complimentary product and not a replacement?

Also, what about Pentax? They haven't even started thinking beyond the OVF.

[torger]

2nd systems market is a decent market by itself with many segments... so why many current MF users, 'd not want to have a this as a 2nd, more portable MF sized (sensor) system ?

Sure, there will be. But I don't think their focus group concerning "what does the market need?" has been existing MF users. I think their goal is to grab users from those that buy into high MP 135 because they can't afford a H6 system and/or think it's too bulky and lacks typical consumer features. Pentax 645z has the price, but it's even bulkier.

I think high MP 135 has become an extremely popular segment, so a mirrorless consumer-oriented MF camera priced reasonably (my guess is $8.5k) should be just right.

There's still a risk that they go down the luxury path though (afterall the current CEO has that background), but then the word "game changer" would be totally wrong.

[AlterEgo]

Sure, there will be. But I don't think their focus group concerning "what does the market need?" has been existing MF users. I think their goal is to grab users from those that buy into high MP 135 because they can't afford a H6 system and/or think it's too bulky and lacks typical consumer features. Pentax 645z has the price, but it's even bulkier.

I think high MP 135 has become an extremely popular segment, so a mirrorless consumer-oriented MF camera priced reasonably (my guess is $8.5k) should be just right.

There's still a risk that they go down the luxury path though (afterall the current CEO has that background), but then the word "game changer" would be totally wrong.

so do we have any bets on body alone price and if the system gets at least one prime at release - the price of it ?

[AlterEgo]

I think their goal is to grab users from those that buy into high MP 135

and who are those now ? either Canon 5Ds/r @ 50mp or Sony A7R2 @ 42mp or N D8xx @ 36mp ... so w/ what you grab them really just with 44x33 @ 50mp ? when those C & N & S have multiple native lenses and multiple (Sony) adapters and tons (specifally for C&N) accessories = or will H go for a kill with 100mp Sony sensor to make the gap ? or H will throw multishot, etc ?

[torger]

and who are those now ? either Canon 5Ds/r @ 50mp or Sony A7R2 @ 42mp or N D8xx @ 36mp ... so w/ what you grab them really just with 44x33 @ 50mp ? when those C & N & S have multiple native lenses and multiple (Sony) adapters and tons (specifally for C&N) accessories = or will H go for a kill with 100mp Sony sensor to make the gap ? or H will throw multishot, etc ?

My best guess is that they indeed will compete with 44x33mm 50MP Sony. Might not be the most impressive number, but it's medium format and it's Hasselblad. I don't think they will need the highest numbers or longest feature list to win substantial amount of customers (Leica does fine too, with even less impressive numbers), and I guess if they get 1% of those that otherwise buy Sony A7r it's still a huge success, they're just on an entirely different volume. If the rumor that it's manufactured in Sweden is true, it's not going to be a huge volume product, but I think it can have the potential to be a larger seller than their H6. So when I say "mass market", "large volume" I mean compared to Hassy/Phase today, rather than what Canon/Nikon/Sony sells.

For those that look deeply into performance past the numbers, it will be much about lens availability and quality, so I think it can perform really well compared to the high MP 135 cameras. I'm sure we will in time have lots of comparisons.

[E.J. Peiker]

Looks like the cat may be out of the bag by one seller jumping the gun...
I have no reason to believe that this is fake and it is starting to get posted on various forums around the Internet

[Franzl]

if you google "hasselblad x1d" this comes up

link doesn't work yet though...

[torger]

Looks like the cat may be out of the bag by one seller jumping the gun...
I have no reason to believe that this is fake and it is starting to get posted on various forums around the Internet

My guess of 44x33mm mirrorless for $8.5k was not too bad then. 500 dollars off. Interesting to see the dedicated lenses, 45 and 90mm lenses. A good start, but people are going to want a killer wide angle.

[E.J. Peiker]

if you google "hasselblad x1d" this comes up

link doesn't work yet though...

Google cache still has it:
http://webcache.googleusercontent.com/search?q=cache:82YXbWCmU3cJ:www.hasselblad.com/inspiration/gallery/x1d-gallery/+&cd=2&hl=en&ct=clnk&gl=uk&client=safari

[E.J. Peiker]

Interesting to see the dedicated lenses, 45 and 90mm lenses. A good start, but people are going to want a killer wide angle.

Yes, key in the announcement will be any words on how they plan to build out the system.

[siddhaarta]

But … where is the knob of the second published photo?

[torger]

But … where is the knob of the second published photo?

Good question... maybe it's behind the shutter button and pops up when you press it? Seems like it could match the photo.

Maybe there is a wide angle too, the screen shot doesn't show what's below the 45 and 90 mm lens. Releasing it with three lenses seems more natural than only two.

[E.J. Peiker]

But … where is the knob of the second published photo?

There appears to be a low flat dial behind the shutter button on the top panel - perhaps it is that.

[E.J. Peiker]

Maybe there is a wide angle too, the screen shot doesn't show what's below the 45 and 90 mm lens. Releasing it with three lenses seems more natural than only two.

I don't think so, here is a grab from a different post online:

[JoeKitchen]

Looks nice, glad to see they kept the 3:4 ratio.  (I despise 2:3)

I would be interested in holding one; I have to assume it is physically bigger then the Sony A series, which I find too small to hold comfortably.  Also, I wonder what kind of lens adapters will be available?  Will you be able to mount older or custom lenses (like that Schneider 105mm f/2 projection lens that created such nice images)? 

(I wonder who is going to loose their dealership license for releasing this early?) 

[E.J. Peiker]

If only Capture One supported it.... 

[JoeKitchen]

If only Capture One supported it.... 

+1 on that; I would never be able to ever give up C1 workflow. 

[siddhaarta]

Focal Flange Distance seems extremely short.  Almost like SWC.

[Neil Williams]

Sure would be nice with a WA lens.............I hope its not like Leica whereby they show you the camera today and it will be in the shops 12 months later