Hasselblad's "game changer" 22nd of June?

[eronald]

Yes, I know, but I do not expect MF... Of course, I'd love to, but that would mean price revolution :-)
Have you heard about the new matrix which is expected to Sony A9?

look at fujirumors. the Hassy OEM seems to be getting a hissy fit and threatening a launch of its own.

[design_freak]

look at fujirumors. the Hassy OEM seems to be getting a hissy fit and threatening a launch of its own.

I'll be more than happy :-) Of course, there is also the possibility that it will be a mod for Moto Z :-D

[NickT]

You are going to want to have your credit cards ready:

[Christopher]

Actually I would love to, but I fear it won't be changing enough for me.

I really don't need a first generation MFML camera with a fixed 50MP sensor and expensive new lenses. Why would I bother to spent that money ? I have a back with 80 and 100 and could always add a Sony with either 43 or perhaps soon 75...

So what would I actually buy ? First of only a system I could use my existing lenses. Which for MF means Phase and for 36 it would mean canon/Sony/Nikon.

I can't imagine it being 36 as I cannot imagine song giving away their newest and best design before using it them self.

Well w'll see soon enough and I won't be to unhappy if I am proven wrong in some points.


Christopher Hauser
[email protected]

[sgilbert]

I guess non disclosure agreements don't preclude cute hints.  It's a bit annoying, I think. 

If you're not allowed to say anything, what's the point of telling people so?

[NickT]

Well there is a great deal of speculation and I wan't to signal to people that they should be excited about what's coming on another forumI have had very positive feedback for revealing what little I can. I'm sorry I come across as annoying. You can go into your profile settings and choose "ignore".

[alan_b]

I guess non disclosure agreements don't preclude cute hints.  It's a bit annoying, I think. 

If you're not allowed to say anything, what's the point of telling people so?

He's just saying to have faith that it's not just marketing BS.  Nick has always been a helpful straight shooter on these boards and I appreciate the heads-up that this might be one to watch.

My guesses/wishes of things that would be game-changers/firsts:

Using all MF lenses
(Price/simplicity advantage over Alpa FPS + DB + adapters?)

Rotating Sensor
(Not a first, but please anyway)

Large sensor / price breakthrough

All-sensor PDAF
(One of biggest weaknesses of MF)

Small MF camera
(Fuji 645, Mamiya 6/7)

Mini CAPcam controlled by smartphone
(Yeah right!)

[ynp]

I have funds ready for a new MF system, but I will be buying only after the Photokina. I already booked a hotel there. Who knows what else will be introduced before and at Kina. Maybe I will decide to buy a new multi shot back to use on my currently used cameras. And get a new Leica M , a new Leica Vario  or a prosumer Hasselblad for fun.

The artists want to present their work in Social Media more often than before, the catalogues are still A4 and A3, and we do proper copying work less often. The True color workflow and output are still important for our work, around 40 megapixels is about right and we stitch, if feel the need and it's easy.

Yevgeny


Sent from my iPad using Tapatalk

[JV]

Let's also hope that for once the hype is not directly proportional to how incomplete the system is at launch...

[eronald]

Let's also hope that for once the hype is not directly proportional to how incomplete the system is at launch...

 And now the heavy-hitting cynics arrive.

 Edmund's law of perfect cameras: No system is perfect until it is obsolete, and the most useful parts get hoarded.
 Edmund's first corollary about happy users: Every perfect system has mainly aging "mourners" who use it, and naysayers who urge users to "move on".

 The Contax 645 example is left as an exercise to be worked out in detail by the reader.

Edmund

[BernardLanguillier]

Well there is a great deal of speculation and I wan't to signal to people that they should be excited about what's coming on another forumI have had very positive feedback for revealing what little I can. I'm sorry I come across as annoying. You can go into your profile settings and choose "ignore".

hi Nick,

Speaking just for myself, I appreciate your inputs, keep posting!

Cheers,
Bernard

[Williamson Images]

That image on the youtube teaser page appears to be the top view of the grip area looking down on a shutter release / lcd display...

It does not look like a front view of a prism and mount area... Should be fun to see the reveal.

Robb

[mcbroomf]

hi Nick,

Speaking just for myself, I appreciate your inputs, keep posting!

Cheers,
Bernard

+1

And from Hasselblad today
http://www.mirrorlessrumors.com/hasselblad-ceo-words-new-medium-format-camera/

"You are a professional photographer and have been working with Hasselblad ? The story of the legendary Hasselblad and the world of photography is rewritten on Wednesday .
You are not a professional photographer and therefore are not interested in Hasselblad ? That is what you should be doing on Wednesday .
You've always flirted with the medium format , but had good reasons not to make the move ? Then you should see the live stream necessarily .
In short, if your passion of photography and uncompromising image quality belongs , then you can not miss the live stream from Wednesday!

On Wednesday, the world of photography is a new dimension"

[BernardLanguillier]

He he he... they are pretty good at teasing!

Cheers,
Bernard

[UlfKrentz]

+1

And from Hasselblad today
http://www.mirrorlessrumors.com/hasselblad-ceo-words-new-medium-format-camera/

"You are a professional photographer and have been working with Hasselblad ? The story of the legendary Hasselblad and the world of photography is rewritten on Wednesday .
You are not a professional photographer and therefore are not interested in Hasselblad ? That is what you should be doing on Wednesday .
You've always flirted with the medium format , but had good reasons not to make the move ? Then you should see the live stream necessarily .
In short, if your passion of photography and uncompromising image quality belongs , then you can not miss the live stream from Wednesday!

On Wednesday, the world of photography is a new dimension"

Not sure if those line go together very well, at least from a professional photographers point of view. Not excited at all, the only thing (and that´s probably not going to happen) would be a much larger physical sensor size. But curious to see what they think a "game changer" would look like in that glut of toys we already have at our disposal.

[bbrantley]

Pretty obvious now, it'll be a mirrorless dual-sensor camera.  3D (get ready for the onslaught of VR headsets...), maybe wide aspect with a stitch. 

[torger]

The "game changer" bit I think consists of two things:

1) the first MF mirrorless system camera (noone counts tech cameras)
2) priced for a volume-based business model, aimed at consumers

That is basically a Sony A7 / Leica SL with MF-sized sensor, probably 44x33.

If they fulfill that, I will agree that it is a game changer.

If you're a pro studio photographer shooting H system today, you're not the target market, in fact no current MF user is. This is for consumers that think about buying a Sony A7 or Leica SL but wants something even beefier.

For advanced users it could prove a good alternative to the A7r used on Actus/Universalis or with adapters with various lenses, but that's a niche use which probably will only make up a fraction of the sales although it will be big in forums like this.

[JV]

The "game changer" bit I think consists of two things:

1) the first MF mirrorless system camera (noone counts tech cameras)
2) priced for a volume-based business model, aimed at consumers

That is basically a Sony A7 / Leica SL with MF-sized sensor, probably 44x33.

If they fulfill that, I will agree that it is a game changer.

If you're a pro studio photographer shooting H system today, you're not the target market, in fact no current MF user is. This is for consumers that think about buying a Sony A7 or Leica SL but wants something even beefier.

For advanced users it could prove a good alternative to the A7r used on Actus/Universalis or with adapters with various lenses, but that's a niche use which probably will only make up a fraction of the sales although it will be big in forums like this.

I agree too that this would be a game changer.

Key are the lenses.  If the new camera does not use the H-mount it should allow H-Lenses through an adapter and ideally also Leica, Phase, Contax, etc lenses.

From a marketing point of view this should be presented as a camera that is complimentary to the H6D as to not alienate/upset the existing user base.

It would also be nice if the new camera (just like the Leica S) allows the use of HC lenses in both central shutter and focal plane mode. 

It is a mystery to me to why the H6D still does not do that...

[eronald]

I agree too that this would be a game changer.

Key are the lenses.  If the new camera does not use the H-mount it should allow H-Lenses through an adapter and ideally also Leica, Phase, Contax, etc lenses.

From a marketing point of view this should be presented as a camera that is complimentary to the H6D as to not alienate/upset the existing user base.

It would also be nice if the new camera (just like the Leica S) allows the use of HC lenses in both central shutter and focal plane mode. 

It is a mystery to me to why the H6D still does not do that...

a focal plane shutter on the H6 would have required a body redesign; however the H body will be deprecated eventually so Hassy is smart about not investing too much there. Let's face it, everybody realizes that in classical optical viewfinder MF Phase will be the only man standing, quite soon - on the other hand Hassy is aiming to become the A7 of medium format - and Sony has shown that high-end mirrorless has an audience.

Edmund

[AlterEgo]

in fact no current MF user is.

2nd systems market is a decent market by itself with many segments... so why many current MF users, 'd not want to have a this as a 2nd, more portable MF sized (sensor) system ?