When I saw this camera, I thought finally.
I believe FF 35mm has become too large a form factor. Not that I'm against large cameras, heck I use RED R1's handheld, but 35mm cameras have become huge.
The thing that bothers me with this camera is it's somewhat hobbled.
FF, great form factor, good analog controls, video, autofocus with multiple points, for video in and out sound. All sounds good.
But continuous focus at 1.5 to 2.5 fps is really slow in today's world. 28mb per second video is on the bare minimum of current quality and some of the lenses are slow. F4 negates a lot of reason to use full frame.
What i had hoped for was a Panasonic GH3 on steroids. The GH3 does great continuous focus, 72mbs video in .mov, has a very simple menu system, beautiful out of can colour, in and out of sound and a good fast lens set when combined with Olympus primes.
Granted the Sony's high mp count and high iso will surpass the gh3's in still quality, but I just have a feeling that Sony said why make a $2,000 camera that does it all, when we're still selling more expensive cameras?
Maybe I'm wrong, but to me this is the form factor and some usability that 35mm needs to go to stay viable, just add another processor, allow for high bit rate video, faster lenses, the ability to tether and a PC sync. (yes a PC sync is needed in some situations.)
If it had these functions and faster lenses, I'd buy in today, heck I'd probably even preorder and I never pre order.
IMO
BC