Same reason $40,000 MF backs need support and lighting systems and camera platforms that are widely available in rental houses tend to be favored. Anything can break down at any time and you can't own everything you might need. If your equipment craps out can your rep get you a replacement same or worst case next day or are you out of business? If you need a $7,000 lens once or twice a year can you rent it or do you have to pay to have it sitting on a shelf most of the time?
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I guess this camera falls into the medium format range, which puts a smile on my face since it doesn't look like medium format it looks like a 35mm dslr, though I'll admit a very pretty dslr.
Still, it fits all the criteria of medium format in that it's expensive, is sold mainly through specialized dealers, the lenses are on the slow side and the price is probably going to be double of anything that comes out of Japan.
Oh yea, it's ccd and since I've owned 10 professional ccd cameras and not seen one go past 400 iso clean I have to assume this will be the same as the others. Maybe fotz is right and Theirry's 800 iso images for the Sinar 75 are clean at 800, I'll believe it when I use it and since I've never seen a Sinar with the batteries charged I guess that test will have to wait.
The thing I find most interesting is the way these cameras are introduced and marketed in relationship to how the Japanese introduce and market their cameras.
None of us know when, what, where, how much the Leica will costs, how well it tethers, if the lcd works when tethering, if it has live view, if all the lenses will be available at once, or if this will be like other Photokina medium format announcements that take 2 years before they are finally on a dealers shelf.
In comparison the 5D2 and the new Sony are already in photographers hands with samples bouncing all over the web.
I am fascinated by how slow the lenses of medium format have become. Everything seems to be in the 2.8 to f4 range which is a buzz kill considering that Leica, Mamiya, Rollei had a lot of fast lenses in the past.
Did someone from Profoto and Broncolor tell the world of medium format that everyone shoots studio strobe, so forget about continuous light and short depth of field.
I guess techtalk was right when he/she said
"-but tomorrow's announcements will be of the evolutionary advancement type." JR
P.S. Now the first annoucement I would like to see from photokina is that Thomas Knoll will meet 5 photographers in Milan, that will shoot every digital camera out there next to their film counterparts and hand off a digital file and a about 20 different films, in 20 different scenes/subjects and ask him to please make presets to make all of these files look like any of these films. Just like the fcp and aftereffects plug ins that have Michael Bay Yellow, we could have Paulo Roversi polaroid, Ansel Adams zoned black and white, Terry Richardson saturated, etc. etc.
Now the second announcement I would like to see is profoto brings back their hmi lighting. Those things are the bomb and allow you to shoot continuous and flash with the same style modifiers.
Of course to use the hmi's you need higher iso.
I agree with Rogan. Let's don't put rich cats in suits telling us they "talked" to professional photographers so they could make the best camera in the world". Put these things in the hands of people that shoot for a living and let them knock the paint off of em. Then they'll know what is really needed.
That is something that Nikon and Canon are very good at. They put their early pre production cameras out there in working situations, way before they ever go on sale.
