I acknowledge that sometimes I am slow on the uptake, but what have Goodyear and the NBA got to do with each other?
NBA became highly political in the last year, and it is seeing the viewership drop because of it, even after months of pent up demand for sports.
Similar thing happened during the Kap controversy, viewership for the NFL went down, however not as much since the NFL (at the time) was not supporting it. Viewership increased after Kap was ousted. More then likely viewership for the NFL will drop too since they have given into being highly political.
Goodyear is making the same mistake, supporting woke politics while banning the opposite politics. It will cost them; they should either ban everything (including BLM), or nothing at all.
Like I said, if a company wants to be highly political, they should not be surprised if there is backlash. This whole mentality on the left that if you are silent then you are supporting what we are against has goaded a lot of companies into being woke to save their bottom line (not because they actually support it). Instead they will see huge backlash from the opposite side and Americans who just want to be able to watch a ball game, or buy a product, without seeing something political. It's a bad business move.
As they say, "republicans buy sneakers too."
Even Elvis knew this was the case. Now this is not to say I am against a company playing to one side, like Black Riffle Coffee. They do very well selling to conservatives and portray themselves as an alternate for certain woke brands. They have no market share to lose since they never went after everyone. A company like Goodyear does go after everyone, so either they are okay with losing market share or will need to own up to this and alter course, which could be an even worse decision.
By the way, I drink Starbucks; Illy occasionally but it is too expensive to buy regularly even though it is amazing coffee.