When I worked for NYC government, they had a fleet of Toyota Priuses, also hybrids. So I got a chance to use them a lot. They were peppy and nice to drive around the city traffic. However, they were expensive relative to cars with the same features. It's cost for the battery takes away value that gasoline powered cars can have in extra comfort features that make a car more desirable from a luxury standpoint, at the same price. Full electrics are even worse as they're totally reliant on electric and the battery is even more expensive. Also, I can't see them holding resale value. The battery has to be changed in 10 years making it expensive to service for the next buyer. Of the two, I'd rather go with a hybrid. You don't have to worry about electric charging stations (location and speed to recharge) or the limited driving range of full electrics.
Almost all short-term talk about prices is a waste of time. The prices of consumer goods depend primarily on production volumes. Remember when everyone predicted that we'd never have large numbers of "full-frame" digicams. Priuses are expensive compared to Cruzes for similar reasons that Porsches are.
Remember when people said that introducing pollution controls in cars would destroy the industry. You don't hear them complaining about being able to breath the air in our cities now, do you?
And comparing technologies without fully accounting for historic subsidies of sunset industries and unaccounted-for "externalities" is basically propaganda. Koch Industries has loads of lobbyests on the payroll to propagate this tripe. Read past the con.
It's not what things cost that matters, it's what value you're getting. And it's also what it costs NOT to spend the money.
