Hasselblad's "game changer" 22nd of June?

[NickT]

4hrs to go btw.

[synn]

Damnit, Hassy...

[torger]

I understand that True focus is just an example of absent feature explaining the pricing point difference, but True focus may not be needed either if focus can be acquired directly from the sensor away from the center.

One feature replaced by another with near zero manufacturing cost.

Win-win deal!

Good point... I'm sure there's other factors too, I just don't think it will be a major threat to the typical H6D-50c use case. Regarding manufacturing cost it's almost irrelevant, people like to think they pay for hardware, but with these prices you do it only to a smaller extent. You pay for development cost, and not really feature-by-feature but totally. You pay for the complete package, and you get to pay what you can pay and for the expected sales volume. Thus the camera aimed at studio professionals is the most expensive.

[synn]

I am sure there will be enough differentiation between the product lines to ensure that cannibalization is kept to a minimum.

For example, I do not see this system having leaf shutters, keeping that an H system exclusive. I am sure they will also rreserve the highest MP sensors for the H system only, at least for some time.

[torger]

For example, I do not see this system having leaf shutters

I hope you're right on that... making the camera much more versatile for combining with other manufacturer's lenses. My bet is that it actually doesn't have a focal plane shutter... but it's just a guess, and I hope I'm wrong.

[hexx]

I wonder what that silver button on the right from the mount does, the one on the left is lens release I guess.

[synn]

I hope you're right on that... making the camera much more versatile for combining with other manufacturer's lenses. My bet is that it actually doesn't have a focal plane shutter... but it's just a guess, and I hope I'm wrong.

Making it an FPS based system will help them make smaller lenses (Considering how size is a big priority in this project) and also offer proper differentiation in the market. i.e. "If you have some H series lenses, you can use them with this camera and the focal place shutter, but if you want to sync your flash with your H series lenses at high shutter speeds, you have to use the H series cameras". The fact that they updated the H system recently to offer higher shutter speeds is not a coincidence, IMO.

A wonderful side effect of that of course, is that one will be able to use this body with a variety of third party lenses.

p.s. What would be REALLY cool is if it has a global shutter. No vibration, easy adaptability to multiple lenses and view camera solutions and CMOS long exposure. This will be THE landscape camera for some years to come.

[BernardLanguillier]

p.s. What would be REALLY cool is if it has a global shutter. No vibration, easy adaptability to multiple lenses and view camera solutions and CMOS long exposure. This will be THE landscape camera for some years to come.

I was just thinking the same. This would really put the X1D firmly into the game changer category, but it would mean a totally new Sony 50mp CMOS sensor... or another mysterious sensor provider? This is pretty unlikely anyway.

Cheers,
Bernard

[ErikKaffehr]

Wait and see... Boarding in a few minutes on a flight. Will be a long wait...

Making it an FPS based system will help them make smaller lenses (Considering how size is a big priority in this project) and also offer proper differentiation in the market. i.e. "If you have some H series lenses, you can use them with this camera and the focal place shutter, but if you want to sync your flash with your H series lenses at high shutter speeds, you have to use the H series cameras". The fact that they updated the H system recently to offer higher shutter speeds is not a coincidence, IMO.

A wonderful side effect of that of course, is that one will be able to use this body with a variety of third party lenses.

p.s. What would be REALLY cool is if it has a global shutter. No vibration, easy adaptability to multiple lenses and view camera solutions and CMOS long exposure. This will be THE landscape camera for some years to come.

[eronald]

Good point... I'm sure there's other factors too, I just don't think it will be a major threat to the typical H6D-50c use case. Regarding manufacturing cost it's almost irrelevant, people like to think they pay for hardware, but with these prices you do it only to a smaller extent. You pay for development cost, and not really feature-by-feature but totally. You pay for the complete package, and you get to pay what you can pay and for the expected sales volume. Thus the camera aimed at studio professionals is the most expensive.

And you pay for the channel, the marketing etc.

I once went to a Leica party, and it was a really nice party, and I would have been happy to pay $50 to get in - but usually I pay Leica to hold the parties to which I don't get invited. And there is probably a 20/1 effect, 10 party attendances by people at various times for 1 buy so about $500 of catering  plus advertising and special presentation cases and well-dressed salesmen  is necessary to sell a Leica.

Edmund

[Ken R]

I was just thinking the same. This would really put the X1D firmly into the game changer category, but it would mean a totally new Sony 50mp CMOS sensor... or another mysterious sensor provider? This is pretty unlikely anyway.

Cheers,
Bernard

It is the first medium format digital mirrorless camera with AF and EVF. Due to the very short focal flange distance almost any lens will be able to be adapted. That is huge. Previously one would need an ALPA FPS to do that ($$$, no EVF, No EVF, Bulky, etc). This new Hassy absolutely kills the 645Z.

[synn]

I don't want to start another brand war, but Ken is right. This should worry Pentax a lot more than Phase or Leica.

[Neil Williams]

The leaked pictures are a hoax

[Kevin Raber]

Read the article here on Luminous-Landscape available from the home page after 8:30 AM US time.  All will be revealed.

[BernardLanguillier]

-13 minutes

[eronald]

-13 minutes

It seems the rumors of Hasselblad's financial troubles were greatly exaggerated.

Edmund

[synn]

About the same size as a Leica M.
Nice!

[Christopher]

the weight of 725g is amazing!

[synn]

the weight of 725g is amazing!

About as much as a Mamiya lens cap! 

[BernardLanguillier]

It is the first medium format digital mirrorless camera with AF and EVF. Due to the very short focal flange distance almost any lens will be able to be adapted. That is huge. Previously one would need an ALPA FPS to do that ($$$, no EVF, No EVF, Bulky, etc). This new Hassy absolutely kills the 645Z.

If it...
- is weatherproofed
- has 2 memory slots
- has stabilized lense(s)
- has an articulated screen

then yes.

Cheers,
Bernard