Slobodan, do you have a citation for that supposed arson threat statement? Indy Star and WISH-8 TV are silent on this. Is this statement the common radio host stunt of featuring a pull-it-out-of-nether-region unconfirmed rumor from an uncited source. I don't take much of what goes on on commercial radio as reliable two-sourced news. Commercial radio is not in the news business, it is in the advertising business, and will feature anything that is entertaining.
Maybe the pizzeria owner was trying to get some free advertising for the pizzeria, maybe the owner wanted to get her opinion on TV, maybe the owner sees that people are willing to give her money without asking for the pizza and is sitting on her hands while the donations are flowing, instead of opening up the pizzeria again. Who knows? If all she wanted was to get her opinion on TV, she certainly was naive in not realizing that yes, being interviewed about a controversial subject can result in more interviews from a wide variety of sources (ordinary newspapers, Christian syndicated media, etc) and suck up an inordinate amount of time and energy, and that yes, random people are likely to jump on the Facebook and aggregated review pages and post likes and pans. I do feel sorry for her if she was sincere and naive about being on TV, rather than gaming the system for free publicity. Anonymity on the internet does tend to promote rudeness in people. Any woman who posts as a woman on controversial subjects in a non-moderated forum has had a perfect stranger wish rape on her, if not threaten to do it himself. I stopped posting on certain USENET alt. boards for that reason, way back in the day. Too tiresome.