In the interests of balanced reporting, it'd be good to read a considered writeup about Hasselblad's announcements etc. rather than just a since picture of their Lunar. After all, they have properly opened up their H5X camera system and implemented live view and wi-fi in the H5D-50c, not to mention issued firmware to upgrade the new CFV-50c to implement live view. Maybe they plan to do it in their final post?
Well, balanced reporting isn't something that we ever claimed to do.
We report on things that interest us, and we report on companies that reach out to us and ask us to visit. Among those that don't particularly appeal this year are Nikon, Canon, Hasselblad and about 100 others...for the reasons above, and because none had anything terribly exciting for us to report on. We don't do product announcements and we don't do press releases. Sites like DPReview do a great job for those. We're looking for things that are innovative and exciting.
In a show that covers more than 1,000 exhibitors spread over 11 giant exhibition halls it's also impossible to see everything and everyone.
Hasselblad used to have a great representative who would always stay in touch. Now...silence. So, since we didn't see anything terribly exciting at their booth, and no one there seemed terribly excited to talk to us, we moved on.
Michael