Because Samsung has done well in consumer electronics (yes rightly pointed out they came from nowhere to dominate some markets TV's etc)
But that does not mean they will in the camera market, don't get me wrong the NX-1 looks pretty good but they've had little impact in this market they do ok selling a few high connectivity compacts here and there, most of the NX models ended up in the bargain basement bin on blowout deals.
I don't see that changing.
We will see.
When Michael sells off all his beloved Nikon gear in favor or something smaller/lighter/EVF based, something is going on.
There is movement in the market, people with money get older, are looking for cameras that are smaller, help them focus,... cameras that fix their challenges and not cameras that are easier to design for engineers.
I know, they are not pro sport shooters and I am aware I am mixing different segments in this discussion, but they are not un-related.
Overall in my view, the 7DII, although it is by far the best APS-C DSLR ever designed, will probably convince few new users to enter the Canon system. i think the NX1 has far more appeal potential.
I am aware that this doesn't change the fact that Canon still has the best system and will maintain that lead for years to come, but if you think from an opportunity cost standpoint, Canon had the potential to release a camera as attractive as the NX1 and they did not. So my point is that it is fine to do a good job, but that it is better to do a better job than your competitors... but you need first to have the ability to consider obvectively who your competitors are. Consider how arrogant the big guys are in Tokyo, I seriously doubt that they discuss the Korean threat when playing golf with each others.
Kodak seemingly thought that their competitors were Fujifilm while they were DSLR vendors. I am afraid that Canon still thinks that Nikon is their only competition and the opposite may be true as well.
Cheers,
Bernard