....
While I understand the concerns (and have voiced them) over Adobe's Photographer Package ($9.99), I do not believe Adobe is financially stupid. If, in the future, they drastically raise the price or make Lightroom rental only, it will drive their customers away and put them in a "death spiral"....
John
I suspect they will do as every other company does once they raise the price, they'll offer another "Intro offer" for
'new subscribers' while those who are still in the contract are stuck with the higher price. At some point people will bail, and then the offers to "Come back for $9.99/mo." will start all over with a contract that balloons and subsidizes the first year intro's commitment - or an expensive price to opt out of the contract. Think cable, satellite, and cell services ongoing plans and offers.
Just need good bait...
What would be interesting if
no one signed on for this subscription, price-hikes, and contract. Then what would they do? Actually, if Adobe priced PS to put in into everyone's home for $20, might shut down piracy and move more product as well. This model may even perpetuate piracy worse than before - if it already hasn't been cracked since they also fear their code got stolen along with the credit cards.
Was interesting to read the CEO's "Everything is wonderful" comments to the shareholders in one link above, and then the second link one from Marketwatch showed the decline with marketing (their scheme) costing them serious cash. I don't know, but if they only have 1+ million subscribers in the past 9 months, that's a far cry from the 38-100 million credit cards lost.
SG