Now, isn't that great news!
Looks like the new owners haven't wasted any time turning around one of Mr. Poulson's dumbest decisions.
Michael
I always have this mixed feeling about the decision . In one hand it harmed the users, but in the other I am almost sure that hasselblad will be broken at this moment without the bold move.
For Phase One it was the perfect position: You don't invest on cameras, getting a free ride at hasselblad's expenses, and you invest all your resources on backs, killing Hasselblad.
Today is a different scenery: Hasselblad is no longer a minor player, and Phase One is investing in a new camera.
So the change in direction is clear: Build the H4X and continue to invest on your backs.
In a single word: Maybe the direction was not bad, but now is anachronistic.
The point I never understood was why they did not buy Leaf (maybe it was just the lack of money)
Best regards,
James