Thierry,
Just take a moment. Try to remove yourself as a Sinar employee. Imagine that you're just Joe The Photographer, and you're shopping around for a Sinar solution.
Now. Read back over the last twenty or so posts from this thread. Again, imagine you're a photographer trying to buy Sinar.
This is what we mean when we say people are afraid of Sinar.
You gotta get somebody, anybody, to take charge, and take the reins, and speak with one voice, and set a tone for the brand, and make it simple and trustable for a buying photographer. Even in GOOD times, this thread would give someone pause, but in these trying times, even moreso the need to run a tight, cohesive ship.