I agree that why all the commotion, as 3 weeks back Phase One introduced that they will throw in Mamiya 645 AFD with purchase of P+ back, plus they will give great deals on lenses. So they probably will tweak the camera to function just for Phase One backs. As it has been said before, nothing but conventional vaporware from Phase, so market is frozen for next 6-9 months, while they garner free publicity in L-L forum. Hey, if it has worked all these times in past for them, then try & try again.
If it is not broken then why fix it, i.e being honorable in their promos. Sorry, I know it sounds harsh, but really it is the truth. No specs, no delivered by date (in past they never met a delivery date, it is still approx date Q1-'08). You might call Merry Christmas, I call "Bah Humbug", give me detailed specs, delivery date - Day & Month. Then I can say it IS an announcement!!!