that would make it easier for someone to block, thus defeating the purpose of the ad, and reducing his revenues.
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Those people who block ads (like me) wouldn't use the ad's service anyway, as they tend to ignore ads. So there's no appreciable loss in revenues, and a (admittedly modest) saving in bandwidth - which I believe is paid by B&H or the ad distributor.
I personally prefer google's text ads, which are unobtrusive and relevant. I quite often click on google search's ads for the latter reason - something I never do with banner ads even when they creep through my ad blocker. For this reason Michael might want to look into that as a potential revenue source as well.
FWIW, I'll make sure to click on that ad before I order from B&H, as that's an easy way to support LL.