To my comment
... Phase One is already using that sensor in its mirrorless iXM-100 UAV/drone camera, and offering a range lenses for its mirrorless iXM aerial camera bodies, so I speculate that it will also offer a 44x33mm format EVF camera system for "ground-based" photographers.
Christopher replied
Won’t happen. That’s what I think. To expensive to produce not enough money to make. Doesn’t make sense at all.
Especially as we will see a 100MP Fuji Version at 6-8k „pretty soon“.
Hasselblad as well as Fujifilm has launched a 44x33mm format EVF camera system, involving producing multiple new lenses while leveraging existing lenses through an adaptor; why do you thing that Phase One will deem it too expensive and stay out of that sector, limiting itself to the far more expensive and bulky 54x40mm SLR system? Not that there's anything wrong with that as a high end option, but I would think that the new 44x33mm format systems have the potential for a far larger market share.
- Unlike Hasselblad when it chose to enter this new 44x33 EVF camera sector, Phase One has already done some of the R&D work through its aerial camera product development.
- Unlike Fujifilm, Phase One has an impressive collection of 645 format lenses usable via a first party, AF aware adaptor while it builds out a new native lens collection.
I do not attribute such an overwhelming benefit to the first mover advantage ("Canon and Nikon will never catch up with Sony in mirrorless", or decades earlier "Canon will never catch up with Nikon in SLRs") as others seem to do.
P. S. But you could be completely right! (my question is serious, not entirely rhetorical). Phase One might settle for being king of the hill in an ever smaller but still quite profitable niche.