Simplistic and wrong. The brexit vote was 'won' by the most careful, devious and dubious bit of advertising the world has seen.
Few bexiters ever seriously expected to 'win', they just intended to stir things up a bit. They're now in a terrible hole trying to deflect any blame about their lack of a plan and the chaos soon to ensue if they do leave onto anyone else.
Simplistic, yes; wrong, no.
Sure it was clever advertising, but as with all ads they only work if the folks who see them buy into them. That's the reflection of the audience. An audience that takes its cues from social media, for crissakes, and from specifically socially aimed/targeted newspapers.
I can't quite understand why "just intended to stir things up a bit" makes any sense. Unless there is a focussed agenda, you don't spend shitloads of money just for the hell of it. Not in politics, where there is always an angle. Detonating a political atomic bomb is not the same thing as making a crowd in an airport, holding a few marches in the streets. Expectations of intended chaos - at the very least - are impossible to discount, and the display of cynicism by folks such as Boris are amazing: remember how he had two versions of a newspaper article prepared, quit or remain, right up to the last moment when he finally decided which camp to espouse? That's not stirring things up, that's jockeying for office. Then think of the Gove/Boris relationship if more internecine bloodletting is of interest.
I'm left wondering if the veiled bottom line has been to ruin Great Britain, break it up into little minor states, achieve personal political power, create supply monopolies for certain Brexit backers in the food and drinks industry or whether, indeed, we are simply dealing with a clique of very wealthy psychotics. Looking across the Atlantic makes me think that's no idle speculation; what can go down there can just as easily do so in the UK.