Typical logical fallacy of black and white thinking.
Most of us have "black/white thinking" blind spots, and maybe this is for me
. Phase is a lovely system but is (to me) only for very specific use cases and if you know you need it, you go rent/lease/buy it and consequently, you or your business has the dosh to make it happen. GFX is more in range of those of us who are enthusiastic amateurs (me) and that will be a decent slice of Fuji's user base. Not that a good GFX system with lenses is cheap, but I stand by not seeing GFX as a gateway drug and I wouldn't think Phase would build their business model that way (add the GFX support to C1 so people will want to get into P1) - it's a different league from a commitment standpoint. If someone needed Phase, seems to me they'd know it and they'd get it to start with, or am I missing something? And I'm not saying they won't get
any sales of camera systems, they undoubtedly will, but I think the gateway drug will be C1 Fuji to Pro.
To me, the decision was probably a software sales and marketing one ("we don't compete with GFX and we're in a different class") and obviously some sort of relationship with Fuji. Interesting they aren't supporting the other "crop" MF systems, but maybe that's coming. I'm sure it gets muddled a bit with Hasselblad but still...