In that case they may have found a clondyke…
With so little verifiable information available, I'm not sure I'd go around calling anyone a clondyke - yet. But it's starting to paint an entirely different picture to the sensationalist, 'doom & gloom' tone of the original article.
The market may have been 6 or 10,000 units a year, but
(a) I doubt it was that big recently - mainly due to price.
(b) There's a market shift, whereas EU and the USA were the largest MF (read: Leica) cllent base, it's now the Far East.
(c) That a new 'class' of camera, at a substantially lower price point, has created havoc with previous 'supply & demand' curves.
As a rough guide, a 2-lens 50MP MF camera will now cost around US$15,000. When Fuji hit the market, perhaps another 30% lower again. How much was it at at the beginning of the year , (Pentax excluded) - approximately double? A most basic PhaseOne XF IQ150 kit (single 80mm lens) was US$33,000 , an XF IQ350 US$ 41,000 and later a H6D50C around US$29,000 (?) - all excluding tax.
.. but these days it must be hard for companies to work how much [...] is really going to translate into solid sales.
That's the question, not just for Hasselblad but also Fujifilm.