This is an incredible upgrade that puts Hasselblad back in the game, and while I never thought I'd say it, they may just have the upper hand over Phase One. Not just on price either - 4K motion was something of a glaring omission for me from the Phase Launch, something I thought them mad to not get moving on with such an expensive system in such transitional times.
The Hasseblad is a very enticing camera but i'm still left thinking - shame the lenses aren't Zeiss. The existing Fuji ones are incredibly sharp and have exceptional colour and contrast, but the rendering, IMO, has none of the magic of the V Zeiss lenses. The bokeh on some lenses can be a bit ugly and/or can look like photoshopped Gaussian blur. Is it enough for me to stop buying? maybe. I can't even use the Magic blad lenses such as the Planar 110 f2 on the H - IMO, This was a terrible design direction, not to include backwards compatibility on their legendary greats that helped define their system and make it as great as it was. It's the final aesthetic dressing of the image that I can not overlook. Perhaps this is something that Hasselblad can address, as some of the modern Fuji X lenses can look quite good, but it would be great to see Zeiss offer an Otus like range for Medium Format!
