As Nick-T promised, the perfume of fresh PR is in the air. I will update here as details get posted.
HERE IS THE SPEC SHEET, and the US PRICING PAGE WITH TRADEINS
http://static.hasselblad.com/2016/03/datasheet_EN.pdfhttp://www.hasselblad.com/us/products/h6d-trade-in-program/This is not just a back sensor drop-in and firmware update, there are some markedly useful improvements for studio shooters.
The 100MP camera does
internal 4K raw video with a clean HDMI out, and flash sync is improved to 1/2000s (new lenses). Also, any H6 body seems to be a xenophile X. Tethering is USB 3 Type C. SD and CFAST card slots (NOT CF). Max shutter duration at 1hour.
Pricing is at E23K and E29K. The days when the Hassy high end was premium-priced seem over. Maybe because Hassy hopes to sell bodies as well as backs. It remains to be seen whether the old Hassy backs work on the new bodies.
My gut feeling is that this is a solid update, and will be better received than the XF among the working photographers and hoi polloi. But, the devil will be in the details - screen quality, usability, back software, tethering robustness, wifi and tablet control, the video codecs and outputs etc.
Raw video might be a huge thing, fashion shooters might choose to do videos and extract frames. The video features now seem superfluous, but might turn it it into the 5D2 of the medium format world. Anyway, the H6D does look like a nicely styled camera, but in the end it's a computer with a hole in the case, and a handle on the side. Is this one going to be a Mac or a PC?
Re. pricing, These *are* working cameras, and cheaper than Phase One. But for me the entry pricing seems high with Pentax at $10K on launch. Even with a luxury premium Hassy should be at $16K. Which in fact was roughly where the 50c was, at least over in Sweden as Torger has pointed out. I think Hassy would be smarter duking it out with Pentax at a 40-60% premium at most; in the current economic climate there is a limit to what "normal" customers are willing to pay, once the millionaire hobbyists have been served. 10x the price of the A7R2 is not exactly the right pricepoint for a 50MP camera.
Hassy is using a new pricing trick, call it reverse switch and bait - they have priced their entry level too high and the 100MP comparatively low. The only difference between the two is probably a different logic and sensor board, with identical manufacturing and quality control costs. I would expect a new 50MP chip that does video very quickly, and the prices of the present H6D50c to get slashed. AFTER all the existing H5D50c stock has been remaindered with "special offers".
What will the future bring? Phase and Hassy may decide to go mirrorless, the tech is ready. They could also try and sell some of the first 8K video cameras. Or capture devices that can record 100MP in raw for a few seconds at a time - ultra high-rez video cameras in opposition to existing ultra high-speed video cameras. The ongoing collaboration -or supply agreement- with Sony opens many doors.
Edmund
Official links
http://www.hasselblad.com/medium-format/h6d-100chttp://www.hasselblad.com/medium-format/h6d-50chttp://www.hasselblad.com/h6dPreviews
https://www.ephotozine.com/article/100-megapixel-hasselblad-h6d-100c-announced-29160https://www.ephotozine.com/article/perry-oosting-on-the-hasselblad-h6d-29166https://youtu.be/ZGG8f4H3ppsHere are various random links. I'll update the list here as time goes by.
http://www.thevideomode.com/equipment/hasselblad-h6d-captures-4k-video-2320/http://www.quesabesde.com/noticias/hasselblad-h6d-video-4k-datos-precios_14305http://www.digineff.cz/clanek/aktuality/hasselblad-h6dhttps://www.youtube.com/watch?v=ZGG8f4H3ppshttps://www.youtube.com/watch?v=tJGjcctLHf8Edmund