Zurich is in Switzerland.
If you say so, I'll believe you. I live in Paris and I rarely go out.
Kiev is in Ukraine, Wikipedia informs me.
My point is that with a 23x expendable income multiplier, a random male in Zurich is now the ideal customer for Sony, and he doesn't have the same long-range view of his investment as photographer in Kiev.
I am sorry, but the average pro (or non pro) photographer in Kiev may be a real artist, a skilful and original technician, the author of several photo books, a valuable human being, and a good father, but he has no money, and in the eyes of Sony and Canon, he now counts about as much as a goatherd in Afghanistan when viewed by a US drone operator. (come to think of it, maybe their lack of disposable income is what made Afghan goatherds disposable). On the other hand your average oligarch probably keeps the Sony Style shop going. Cameras are now consumables and fashion goods for the inhabitants of the richer countries, and the richer inhabitants of the poorer ones. Just like iPhones, when you think of it. And so Sony are justified in bringing out novelty cameras with zillions of features. Their strategy is commercially sound. I have no doubt that the photographer in Kiev is proud of his somewhat older Canon gear
Edmund