The biggest objection that holds our clients back from the Pentax 645D is the uncertainty over the commitment Pentax has for the platform, and their lack of development for MFD before (and after) the 645D . Most of our clients are (at least somewhat) familiar with the products from Phase One/Leaf/Hasselblad, or have purchased MFD products before and will again. They know that Phase One is a proven brand for someone who wants MFD. They have been producing solutions for MFD since the 1990's, and they've continued to develop technology for the platform. They have a legacy and an impressive recent resume of accomplishment to go along with it. For someone ready to invest substantially into MFD, Pentax remains un-proven regardless of how nice some of the aspects of the 645D are.
Secondly, when someone is interested in a Pentax, they frequently choose to purchase a pre-owned Hasselblad H4D-40 from us instead. The price difference is small and they are similar solutions since they seem to use the same sensor, but Hasselblad has a much larger lineup of lenses and system accessories, much better software, etc. And they have a legacy and a tradition of MFD development. There isn't that much of a difference in the profit made from sale of a pre-owned H4D-40 compared to a Pentax 645D.
So, I have to say - any lack of "push" on our part for Pentax is as much a symptom of the same concern our clients have, which is, where is Pentax going with MFD, and how much future development will they invest in? When they build a legacy and prove that buyers can enjoy rapid development, not to mention scale, of products, then perhaps our clients will look harder and longer at the platform.
Until then, I feel the best success for Pentax comes from new users to MFD, or users who cannot or will not commit funds toward the higher cost options from Phase One/Hasselblad/Leaf/Leica, etc.
Steve Hendrix
Capture Integration