Basic marketing. ......snip........the majority of the rear part of the digital back there is not much more that can be imagined to make the screen better except ramp the brightness up even more. So I strongly suspect that even in 5 years the LCD on the Phase One IQ will be considered very good.
I just gave the link a quick glance, but I didn't see what camera platforms it supports other than the Mamiya.
I assume the first roll out of this is the phase/mamiya camera, then probably the H.
If it hits the shelves in a Hasselblad H mount quickly, then I can see these being a pretty decent rental camera, though this is 2011, not 2007 and the economics are much different today than they were 3.2 years ago.
With all due respect the LCD is needed, but does that mean there is a large preview imbedded in the raw, or does it produce a stand alone jpeg?
If it was 2007, I and a lot of others would be all over this, but today, it takes a lot to move someone and as I've said before I believe this is the basis of the next camera platform.
No mirror box, no prism, just big ol' honking lcds.
Leaf had a good idea with that swivel out lcd and RED's Epic has a swivel lcd which goes a long way to working in tight quarters.
It also goes a long way in taking the constant bend the neck pose of every photographer that peers into an lcd that is mounted rigid on a camera.
That way it won't look like we're shooting a crime scene on csi and probably will cut down on my neck massage bills.
I'm not complaining and if I was buying a still only camera and it comes in an H mount, or contax mount I might be interested. If it came with native higher iso at full rez I'd be a lot more interested.
The 4 grand warranty thing still bugs me, but I guess it bothers a lot of people. Before I wrote that one out, I think I'd add a rider to my insurance policy that covered breakage.
Still you just know that real innovation is around the corner, where we have touch screen focus tracking, wireless something to remote view screens and a whole bunch of other stuff that will come for 40 to 50 large.
But . . . you'll never please everybody. I had a friend drop by and see my RED and he said "hey, why can't I see an image on the lcd on the back of the camera?" I said "hey man that's just for settings, but I have two 5.6" high def monitors mounted on this thing and since to get to the back of the RED ONE you have to walk 30 yards, why does it matter?"
His response . . . "yea but why not put a lcd on the back of the camera?, so to each his own.
IMO
BC