Definitely underwhelming. Hasselblad did an "iPad"!
It was even the more disappointing because I was told that it was an exciting new product that will interest the high-end D-SLR users. To me that means people who'd be using a 1Ds Mk III or a D3X - but the price differential and ergonomics are sooooooo far apart, I can't see how it would be more exciting than the existing H3DII-31 already was to that crowd. Just a few more megapixels and the same high price isn't going to do it for them, as far as I can tell...