Hasselblad and PhaseOne are running after pixels ... a FF medium format with 30 MP will come maybe from Pentax , with a decent price
You know, I have to propose a counter point being that if anything, 35mm has been the ones running after pixels. Since Canon went full frame 24 x 36, they have increased the megapixel count from 11 to 16 to 21, and soon 28 - 32. All without increasing the sensor size, so specifically only adding megapixels.
By contrast, medium format has increased the sensor size along with increasing megapixels and I expect them to continue. If medium format continues to increase sensor size (as I expect), it is logical that megapixels will increase as well. I see every advantage to this as long as there is technology which allows a choice of resolution. If a 100MP product emerges, there must be an option to shoot at a much lower resolution.
I understand the sentiment of I don't want more pixels, but I also believe there are image quality advantages to more pixels beyond image scalability.
It would be interesting to have a full frame 645, or 6x6, or 6x7 30 megapixel product, but I would rather have an 80 megapixel 6x7 that allows me also to shoot at 30 megapixels.
That said, I do have to say hats off to Canon for the G11.
Steve Hendrix