Excellent answers all.
Would depend on how you work really and if medium format, and all that it entails, is something you benefit from. I wouldn't mind it at all but I don't shoot fashion.
Seems like the 5D will be a wunderkind.
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Medium format and a dslr like the 5d are just way different cameras, even discounting the video function of the 5d.
Different aspect ratios, different handling, lenses, speed and iso.
It's interesting to me that so much has been said about the 5d and the news from Hasselblad and I assume mostly because of pricing, but very little information about other medium format.
I would think there would be a lot of buzz from Michael's front page rumor that Sinar will get out of medium format altogether and essentially rebadge a Leaf.
I don't get it, but then again I'm not in the camera making selling business, I'm in the use cameras to make a living business.
Then again looking at the state of medium format it seems (to be polite) confusing.
Sinar will/won't make a digital back, though they are still showing thier new 31mpx back with dng and in camera jpegs (pity if this doesn't happen because in camera jpegs, a good lcd and a dng format would be a really a needed first). Also what's the deal with Sinar showing Brieze Lights when Bron has thier own parabolic fixtures?. Is this another stragegic alliance?
Leaf has a new sensor, new lcd, new format, but no real concrete information on price or upgrades. (at least any that I completly understand).
Phase has an extremly expensive new model that will go to high iso but drops to 15mpx. That 15mpx part kind of throws me because for the added costs you can easily by a dslr alternative with more useable megapixels. Now maybe it goes to 30mpx at 800 iso, or does something else unique, but you would think that message would be clear.
Hasselblad has new sensors, older sensors but has lowered all their prices to bargain basement, (at least in the medium format world). The upside of the Hasselblad is their price message is clear and their lenses and most of their cameras are in place ready to buy.
Leica has a 31mpx camera but no real information about iso, speed, costs or exact delivery so in the world of digital until that hits the shelves it's all just an interesting ancedote. (Can anyone say Pentax 645 digital, Contax D-1, or the Mamiya ZD).
It's somewhat confusing and if I was buying new today I really would have no idea which way I would go and since none of the new db's offer high iso at even medium mpx size I don't see anything that does something that is much different than what we already have.
What I don't understand is why the news at photokina is vague. After all this is the world's biggest show and the makers have two years to plan for it.
You would think that on the day photokina opened everyone would have their newest cameras on the shelf, with a price tag and boxes of product ready to ship.
After all medium format seems to be a segment facing challanges and anything that's not exactly clear can't be good for sales.
Today I was in another production meeting with clients (the last few weeks I've been in more meetings than FED) and the only camera talk that got any attention is when I mentioned the video capabilities (and that LaForte video link) about the Canon 5D.
That got a lot of attention.
JR