Mike: I have a detailed spread sheet, so I know fairly accurately what it costs me to make a finished product of all the sizes I offer. Subtract that from my selling price and I know my profit from the image only. As an example, let’s assume it costs me $150 to make, mat and frame, etc a certain size print. If I sell that finished product for $400, it means the image portion is worth $250. Actually the $250 also covers my considerable time and labor for the mounting, matting and framing. But, applying your logic to a metal print, a similar sized metal print costs about $220. Adding the $250 ( assumed image value) to the actual metal print cost of $220 results in a total cost of $470, rounded to $475. Actually, the $475 vs. $400 for a very unique metal presentation, would I think be sale-able here. A somewhat different issue is that my biggest print that I actually print and frame myself is 24”x32” in a 30”x36” frame. Clients, if they want a shiny flush mounted metal print, typically want BIGGER than that. Maybe I could ratio up size (square inches) to cost.
Thanks you provided valuable food for thought.
Dave