Hi Bob. You may have to clear your browser cache or, as in my case, refresh the page (I use Firefox). From what I understand, you copy the link associated with the RSS tag and paste that link into your reader. I don't know how to do it automatically. If you want the actual RSS feed link, I can send that to you. Otherwise, the "Contact-Subscribe" page has a form by which to contact me and I can add you to the blog email list.
Attached is a screenshot of what my blog pages look like with Firefox's SmartRSS reader. I set this up by right-clicking on the RSS feed link, copying the address, and pasting that into SmartRSS reader.
Update: I just noticed that when I right-click on the "Blog RSS" link, in addition to copying the link, at the very bottom of the fly-out panel I see "Subscribe to this feed" which automatically enters it into the browser. Caveat: I am using Firefox SmartRSS.