I very much doubt this. Month more max, and then it is protect the elderly and sick. Everyone else gets back to work.
It just is not possible to shut down the US economy that long. I know I wont be staying in.
We are already trying to cash in on this. With all rental studios and equipment rental houses down, having a home studio and owning all of your equipment starts to be a great benefit in getting work. Calls are already going out from ad firms, even those in NYC, to see who can shoot product and who has the equipment and space to do so without needing to rent.
Well, we will just have to wait and see. I can't see the future so I'll just sit back and watch.
I never understood the concept of being a professiobnal photographer and needing to rent just to work. It must work fine in some markets but in my little corner of the world if you told the client you needed to rent the gear for the shoot and, oh btw, I'm going to bill you for it as well the laughter would never stop.
Today renting space when needed is more accepted, since 2008 wiped out most of the studio space in the area. You need at least 5000 sq ft of drive in space and thats a lot of overhead. The problem is there is no dedicated rental space available o we rent empty warehouses, bays in RV storage facilities etc. Not a lot of small product stuff being done here but most of the guys I know have enough personal space to do so it the need came up. Its been years since I shot small product, but I enjoyed it when I had my studio.