Impressionism (pictorialism?) returns! One of the majors, I forget who (LV? YSL?) has been doing these completely mad out of focus things for maybe the last year. I approve conceptually but will note that I haven't bought any of their clothes recently.
Not sure why we can't have impressionism with beautiful light, though. This trendlet seems relentlessly dark.
Much of her oeuvre is dark, in the sense of low lighting levels.
Not so much OOF as double image in parts; where she/client wants, the product is perfectly crisp. Look at the detail...
I believe this effect (double edges) first came to the fore from experiments shooting images where parts of the subject were caught on the edges of those old, very ornate mirrors with the thick glass bevelled next to the frames; there's one such behind me as I write. The front door to Pollok House (Glasgow) used to have such glass, and I took advantage of it in my first Barbour Threads calendar shoot.
I made the same effect, but softer, to the right side of the central, blurred, mannequin's face. It's a common device which appeals to me as well as to Ms Moon.
Don't ignore the brief: it's for jewellery, not frocks.