Shubnum Khan's face has appeared in McDonald's ads in China, India and South Korea, on a French dating website and in a promotion for a trek in Cambodia.Friends have spotted her on food advertisements, banking brochures, eye clinics and, more commonly, on makeup websites testifying to the efficacy of products she has never used.However, Khan is not an international model, nor did she receive any payment for the various global commercial campaigns she appeared in. Khan's is a cautionary tale of the snap decisions we make that can come back to haunt us in often unexpected ways.