Luminous Landscape Forum

Equipment & Techniques => Pro Business Discussion => Topic started by: Slobodan Blagojevic on August 02, 2018, 09:36:48 am

Title: An Interesting Case of Model Release
Post by: Slobodan Blagojevic on August 02, 2018, 09:36:48 am

https://www.cnn.com/2018/08/01/africa/stock-image-face-advert/index.html

Model release advantages and disadvantages, depending on which side you end up.

"She's not a model, but her face wound up in ads around the world"

Quote

Shubnum Khan's face has appeared in McDonald's ads in China, India and South Korea, on a French dating website and in a promotion for a trek in Cambodia.

Friends have spotted her on food advertisements, banking brochures, eye clinics and, more commonly, on makeup websites testifying to the efficacy of products she has never used.

However, Khan is not an international model, nor did she receive any payment for the various global commercial campaigns she appeared in. Khan's is a cautionary tale of the snap decisions we make that can come back to haunt us in often unexpected ways.

Title: Re: An Interesting Case of Model Release
Post by: Eric Myrvaagnes on August 02, 2018, 09:50:34 am

Ouch!

I'm pretty sure that would never happen to me. Nobody would buy a product that was advertised using my face.   :(

Title: Re: An Interesting Case of Model Release
Post by: Jeremy Roussak on August 02, 2018, 12:28:16 pm

Yes, it appeared on a site I read - BBC or some such - as well. Weird things happen. Read the small print!

Jeremy

Title: Re: An Interesting Case of Model Release
Post by: JoeKitchen on August 06, 2018, 03:14:22 pm

On the flip side, you could end up with $15.6M though. 

Taster's Choice Coffee Model Award (https://www.cbsnews.com/news/156m-award-for-coffee-mug/)

Title: Re: An Interesting Case of Model Release
Post by: AnthonyM on August 09, 2018, 05:59:23 am

The fake testimonials are another matter.  They should be actionable.