I think it's very interesting editorial. He's worked in this genre before and I love his work.
Thanks for posting Rob.
BC
Hi BC,
Yes, I think another desert one was for
Harper's Bazaar... he really does have a thing for deserts and spacemen. Oddly enough, his desert Pirelli Calendar (1996) was one I disliked quite strongly, yet I do appreciate his fashion stuff a lot. I have a feeling that many great guys get that commission, and for some reason, it turns sour on them somewhere along the process. It doesn't always feature their best work - in my view, at any rate. Maybe there are too many cooks; maybe the challenge to be better than the rest makes some blow it. But hey, what a gig to get the chance on which to die!
Something that strikes me: watching that video makes me think that the very interesting tonality is possibly because the lighting/exposure looks like it's based on highlights and not shadows. In other words, he lets shadows go but keeps highlights safe; much like exposing for transparency film. It preserves the mystery. At least, I imagine that he had some control over how the video was going to look, and that it wasn't somebody else's choice of technique. Maybe all filming's pitched that way - no idea - never done it.
Rob