OK... Talking about P1 pricing, one can't help to mention Leica S (007) pricing too... It seems that the camera was introduced with a reduced price because of the new Hasselblad pricing policy, but now, even with the reduction in price that it started with, it still sounds expensive doesn't it? IT is almost similar price with the H5-50c and the later is modular, it is 4:3 image area, takes film and it's even got the prestige that the Red Dot carries (and P1 or Mamiya lucks)...