I've been asked to provide a quote to utilize an image for a digital sales campaign. I've been contacted by a producer working on behalf of their client. She's asked for a quote utilizing digital rights for (2) years, both exclusive and rights managed. She's told me her budget it roughly $500 and I'm honestly highly interested in doing the deal because of the client and exposure I'd get. She's hopeful to get something like 1-2 million impressions, but no limit.
However, I feel her price is quite low. I'm considering quoting $1,000 for (2) years, and $840 for (1) year with a 15% new business discount. Is this reasonable? Am I undercutting myself? I'm assuming this is not for exclusive rights, what should my markup on an exclusive be for them?
Anyone with experience in such matters please let me know thoughts. Also I'm interested in locating a better contract than the one I've got. Any suggestions on a contract generator that doesn't cost much if anything?
-Maddog