I'll let you in on a little secret.
Even in today's squeezed economy professional or photo loving enthusiast, regardless of what people write, cost isn't always the driving factor for using a certain camera.
Sometimes not even usability.
Not just in the still world, same with cinema, where mega (well use to be mega) budgets prevail. The Panasonic gh4 won't kill off or be used for anything big other than a rotocopter, RED didn't kill off Arri and the price difference of those machines runs, 4 grand to 40 grand to 80 large.
I know cats working on budget squeezed productions that will beg the underline producer to rent certain lenses at a trillion dollars a week because they love that look, even though the color will be performed by some guy that's pulling minimum wage on an Imac.
The Pentax is probably a good camera, the seeseedee version I wanted to buy, I liked it, but it had a small buffer and it wouldn't tether.
The New Pentax will probably fix some or most of this, other than it's seemos which isn't my brand of digital film, but don't think Phase, or Hasselblad, or Leica is going to put a closed sign on the window because Pentax announced something at a lower price.
For one The Pentax has no juice in the pro world. There is little if anything in rentals, no planned service outside of Japan and by the time you buy two of them so you have a backup, change out all of your lenses, your talking about 35k in costs and if your a phase, leica or blad owner and have a set of lenses and know the system, you can spend 25 to 35 for a seemos camera, not have to learn any new menus, or be forced to buy an English to Japanese App to get service.
Now I personally think any still camera that is over 15 large is too much, but hey, people are gonna buy the 35 gazillion dollar Phase because they like them, like their dealers and one thing about Phase and Blad and Leica is they'll last longer than the interior decoration of the dmv.
I also personally know that in the new world of the professional webographer 89.76% of every pro photograph is shot with a Nikon or Canon D something. Nothing wrong with that, other than their pretty generic in look though they do about anything up to the level of pretty good.
The crazy thing is Pentax has always made interesting stuff. Strange but interesting. I mean who would make a 645 film camera where the back wouldn't remove, or a super sized 35mm camera that took 220 roll film and had so much going for it other than the flash sync was measured by an abacas, it took a team of brain surgeons to load it fast and it had so much mirror slap you could use it to simulate 4.6 tremors for Los Angeles bridge integrity.
But you gotta hand it to them. They're building a 1/4 priced almost medium format camera in a world that has mobile phone in every pocket for the new "professional" thinks a big camera is a dee anything because the new definition of tumbler has gone from a glass that holds two fingers of 24 year old scotch to a way to show a portfolio to the world.
I wish Pentax well.
I wish all the camera makers well.
It's time for me to order another Leica S2.
IMO
BC