Photokina - Canon abandons the pros

[BJL]

Still, about that Canon "impossible" teaser: a lot of people will be very disappointed if it is some amazing new photocopier.

Amazing: I was joking, and yet Canon delivered even less: a new pointlessly graphics-intensive and sluggish marketing website that works miserably on mobile devices. Welcome to internet marketing 1990s style, Canon.

[bcooter]

Amazing: I was joking, and yet Canon delivered even less: a new pointlessly graphics-intensive and sluggish marketing website that works miserably on mobile devices. Welcome to internet marketing 1990s style, Canon.

I agree.


This is just awful marketing.

Whether it's still, cinema or medical all of those catagroies offer rich emotional opportunities for content and it's produced with zero feeling.

That's sad consider the number of great artists, known and unknown that produce such compelling work (the same can be said for all brands) and offer a world of tremendous content to draw upon.

I don't blame the people that produced it, but the ones that approved it.

Somebody went so safe that they said nothing, actually took a step back.

IMO

BC

[uaiomex]

I think Canon just augmented the around-the-world frustration and converted it into something that at moments resembles anger.
Under the circumstances in which Canon customers feel about Canon lack of new significant products for the last 5 years, it was very dumb and irresponsible to have produced this marketing stunt mainly for using precisely words and phrases like those they presented in the NYT.
Eduardo

I agree.


This is just awful marketing.

Whether it's still, cinema or medical all of those catagroies offer rich emotional opportunities for content and it's produced with zero feeling.

That's sad consider the number of great artists, known and unknown that produce such compelling work (the same can be said for all brands) and offer a world of tremendous content to draw upon.

I don't blame the people that produced it, but the ones that approved it.

Somebody went so safe that they said nothing, actually took a step back.

IMO

BC

[BernardLanguillier]

I think Canon just augmented the around-the-world frustration and converted it into something that at moments resembles anger.
Under the circumstances in which Canon customers feel about Canon lack of new significant products for the last 5 years, it was very dumb and irresponsible to have produced this marketing stunt.

I am as disappointed as everybody else but, realistically, what were the odds that Canon would reveal a breakthrough camera a few weeks after the Kina?

Cheers,
Bernard

[DeanChriss]

"If you are patient... and wait long enough... Nothing will happen!"

-Garfield

[uaiomex]

Right Bernard. But they pulled it out, not their followers. Rumors abound every single day and nothing happens. This feels like a nazi experiment.
Ed

I am as disappointed as everybody else but, realistically, what were the odds that Canon would reveal a breakthrough camera a few weeks after the Kina?

Cheers,
Bernard

[Slobodan Blagojevic]

...This feels like a nazi experiment.

Baaaam! Biiiingo! Kaboooom!

This thread finally reinforced Godwin's Law! And it took only 11 pages.

[BernardLanguillier]

Right Bernard. But they pulled it out, not their followers. Rumors abound every single day and nothing happens. This feels like a nazi experiment.

It was a stupid move from Canon USA marketing. One that showns a strong disconnect from the web vibes.

But then again, as clearly highlighted in this thread, Canon already has an excellent system for pros. The non annoucement of a dream camera 2 weeks after the Kina doesn't change that anymore than the non annoucement of a dream camera at the Kina, does it?

Either you are happy today and you don't need to wait for something better, or you have unfullfilled needs and a Sony a7r can probably help today.

Cheers,
Bernard

[nemophoto]

I am as disappointed as everybody else but, realistically, what were the odds that Canon would reveal a breakthrough camera a few weeks after the Kina?

Cheers,
Bernard

Good point, and accurate. Unless they simply did not want to steal the thunder of the 7D2, which was a significant upgrade -- but was very long in coming.

[David Anderson]

Good point, and accurate. Unless they simply did not want to steal the thunder of the 7D2, which was a significant upgrade -- but was very long in coming.

Would a new D series or 5D type camera for pro's steal the thunder from the 7DII or compliment it ?
Whatever is going on with Canon marketing, they've left updating to long given the other options out there from Nikon and the others.

[allegretto]

What a big snooze. Just a marketing website it seems. No dynamic announcements. Just flashy coding.

I switched to Canon in 1980. I'm VERY heavily invested in gear and no way I'm going to switch (two bodies and almost all "L" glass: 17-40/f4, 24-70/f2.8, 50/1.2, 85/1.2, 100/f2, 135/f2, 70-200/2.8, 300/2.. I just wish they would give me something to replace my aging 1Ds Mark III. I adore my 1Dx. One of the best cameras Canon has produced, even though it took almost a year to actually buy after it was actually introduced. But I have a guy who wants to buy my 1Ds3, and I'm stupid not to sell at this point, though I have nothing I really want to replace it with. Guess I'll just rent a backup for a while, as I need it, in hope of something happening from Canon. And hear I thought Canon's "big announcement" was going to be... well, a BIG announcement.

Just curious, not arguing... what's wrong with a 6D. It certainly is a very good pice of gear? Perhaps you have special needs?

[NancyP]

If you don't need fancy autofocus or high burst rate, the 6D is a very appealing offering in the Canon lineup. If you are a hiker, the extra 300 to 400 grams of a 1 series camera might be a reason to take a 6D instead. But I am not a pro, so I don't feel "abandoned". 
Godwin's law - I never thought I would see that in operation in a photo thread.

Canon needs better marketing folks. They ought to lie doggo if there's something coming out at PhotoPlus, otherwise start in on consumer marketing the 7D2.

[powerslave12r]

Just curious, not arguing... what's wrong with a 6D. It certainly is a very good pice of gear? Perhaps you have special needs?

If I were to guess, it would be the (in)famous shadow noise when pushed.

For example: http://photographylife.com/nikon-vs-canon-dynamic-range

[Slobodan Blagojevic]

... For example: http://photographylife.com/nikon-vs-canon-dynamic-range

Oh, no, that's just cruel!

Why can't you let us enjoy our files, admiring how much better today they are than ten years ago, without comparing it with what is really possible today?

[powerslave12r]

Oh, no, that's just cruel!

Why can't you let us enjoy our files, admiring how much better today they are than ten years ago, without comparing it with what is really possible today?

You're right, my bad. One should work within the limitations. That's what fuels creativity. Depending on extra DR will just make you a worse photographer. Don't be lazy, use proper techniques - filters, multiple exposures and what have you.

The nerve, thinking you could get away with a single well exposed shot..

[uaiomex]

Slobodan: Great link, thanks.
Michael: We need a Like button in here.

Baaaam! Biiiingo! Kaboooom!

This thread finally reinforced Godwin's Law! And it took only 11 pages.