Almost every major manufacturer's product image is CGI now, most often rendered with KeyShot. IKEA are known to be rather reserved in this respect, having only 75% uptake as stated in the article you linked to. Many of their competitors in homeware & room sets have been 100% CGI for years with their catalogue, advertising & marketing. In fact many great room set photographers have either left the business or switched their production to CGI instead of lights, camera, action. Phones, tablets, cars, watches and -genuinely- cameras: All these items in both advertising and marketing collateral are almost always photographically rendered CGI's now... The entire Microsoft Surface product range imagery - All created with KeyShot.