Pro commercial photographer.
Shoot 5D MkIII
Subjects are lifestyle, people, outdoor action sports, portraits, interiors, corporate, editorial etc.
While I love shooting wide open for the look, for a lot of my commercial work I often feel more comfortable shooting in the f3.5 - 5.6 range to ensure subjects are in focus.
Adding some primes to the zooms I use.
While I'd love to get L series lenses, the price difference between, lets say, the 50/1.2 and the 50/1.4 is around $1000. That's money I'd rather spend on marketing my business if I could, but I'd love to get some opinions from colleagues on real world pros and cons of the non L series lenses in the 24mm to 100mm range, also maybe a macro lens for editorial work (food in restaurant shoots etc).
Which non L series lenses in this size bracket are the best?
Is there really a major difference in what I'll be delivering to clients between the L's and the best of the non-L's?
Many thanks for your opinions and thoughts!