Ok, say you have the opportunity to spend about $250,000 and rake in about $2,000,000, pretty much guaranteed. Yes, some of your loyal customers will spend a few moments being outraged, but another demographic of your customers will be incredibly excited about the opportunity to buy one and add it to their collection of other high-end unwrapped, unopened, climate-controlled, vault-stored collection of prestige cameras (hello, Japanese Leica collectors!). This camera isn't for photographers, after all, it's for a small cult of collectors who may not even take the camera out of the box, and who couldn't tell an f-stop from a stop bath.
Would you turn up your nose at the chance for an easy 800% profit?
Maybe we should just join the bandwagon. Let's encourage Hasselblad to sell MORE of these, and allow us to invest our own money in the production costs in exchange for a similarly high rate of return. Each year, we'll each give them $2000 and they'll return $8000...
Would that be enough to make you look the other way for a month or two?