So how is that Subscription Service working out for Adobe?

[dseelig]

There was big up cry about the 20 bucks so yes I do think so. No one lowers the price unless they feel they have to and they keep extending the 10 dollar deal what does that tell you. Of coarse if protest never worked. Woman what not vote Black people would still be slaves, There would be no minimum wage. Of coarse we always have to fight through sheep. David

[chez]

There was big up cry about the 20 bucks so yes I do think so. No one lowers the price unless they feel they have to and they keep extending the 10 dollar deal what does that tell you. Of coarse if protest never worked. Woman what not vote Black people would still be slaves, There would be no minimum wage. Of coarse we always have to fight through sheep. David

Well, I can tell you know very little about product management and marketing. That's OK...you see Adobe's magic is working on you. You think you had the power to make Adobe lower their price. Makes you feel like you are getting a better deal. That was their strategy all along and it seems to be working. As far as sheep goes...looks like Adobe has got you right where they want you.

[Rick Popham]

... As far as sheep goes...looks like Adobe has got you right where they want you.

Really?  Don't they want him to subscribe?

[chez]

Really?  Don't they want him to subscribe?

Yep, come out with a high price...lower it to make the customer feel like they are getting a deal...hook, line and sinker. Sort of like those 50% off sale signs you see in all the windows. People just  want to feel like they are getting a deal. What better way to make you feel like that than by coming out expensive and then dropping the cost. All along Adobe had the $10/month figure in their plans...don't think a few people on some photo forums caused them to lower the price.

[Rick Popham]

Yep, come out with a high price...lower it to make the customer feel like they are getting a deal...hook, line and sinker. Sort of like those 50% off sale signs you see in all the windows. People just  want to feel like they are getting a deal. What better way to make you feel like that than by coming out expensive and then dropping the cost. All along Adobe had the $10/month figure in their plans...don't think a few people on some photo forums caused them to lower the price.

And yet, strangely, in spite of this masterful strategy, dseelig has not subscribed.  They have him where they want him?

[LesPalenik]

Well, they don't have him and they don't have many others like him. Actually, this could be a big market segment.

If Adobe wanted a piece of that market, at the end of each year they could repurpose the previous version of PS CC and offer it at clearance price to the budget-minded non-subscribers. Same as the bruised fruit and past the best-before-date clearance shelf in my little supermarket.  Bingo! A new profit center with very little cost and instant multi-million revenue stream.

[chez]

Well, they don't have him and they don't have many others like him. Actually, this could be a big market segment.

If Adobe wanted a piece of that market, at the end of each year they could repurpose the previous version of PS CC and offer it at clearance price to the budget-minded non-subscribers. Same as the bruised fruit and past the best-before-date clearance shelf in my little supermarket.  Bingo! A new profit center with very little cost and instant multi-million revenue stream.

Yep, Sears does that with their tools, has them on 50% off a few times a year. Guess what, no one pays full price for the tools anymore...everyone waits for the sale. If Adobe gave away their current version at the end of the year, how many subscribers do you think they would have?

[LesPalenik]

Maybe we have enough tools already.

Sears distributes real iron and they incur real costs. But apparently, it seems to work for them.
For Adobe, there would be (almost) no extra cost involved and they could essentially create two classes of customers:
1. Preferred - for the status conscious, flush-with-cash subscribers
2. Common - for the commoners and pensioners

[ButchM]

You really think your protests lowered the price? You don't think Adobe had a plan all along? Do you really think a billion dollar company just stumbles into being that successful.

I manage products for a living. Price manipulation is one of the most often used strategies in marketing the product. Come out with a high price ( $20/month )...let the customer think for a while...and then lower it to hook them in. Works all the time.

I think Adobe was counting on $10/month from day one...they just played the game like so many  companies do.

No, I don't think they had that planned all along.

I you actually think they did ... I have a bridge that spans the East River for sale at a very reasonable price ... you could make a killing with your business acumen ....

[chez]

No, I don't think they had that planned all along.

I you actually think they did ... I have a bridge that spans the East River for sale at a very reasonable price ... you could make a killing with your business acumen ....

Butch, the thing you seem to not understand is the huge potential of customers thst would never pay $700 upfront for CS6... that is why we see so much piracy. But this same huge potential base will pay a low monthly fee to get into the action.

It's exactly the phenomena that occurs with credit cards...you'd never fork out $5,000 for that nice new bedroom suite, but put it onto your credit card and pay $150/month and all of a sudden it's a great deal.

I take it you know very little about sales and marketing...judging by your stupid comments. That's ok...but if I were you, I would just keep your wisdom to yourself.

[ButchM]

Butch, the thing you seem to not understand is the huge potential of customers thst would never pay $700 upfront for CS6... that is why we see so much piracy. But this same huge potential base will pay a low monthly fee to get into the action.

It's exactly the phenomena that occurs with credit cards...you'd never fork out $5,000 for that nice new bedroom suite, but put it onto your credit card and pay $150/month and all of a sudden it's a great deal.

I take it you know very little about sales and marketing...judging by your stupid comments. That's ok...but if I were you, I would just keep your wisdom to yourself.

I'll defer to your self-proclaimed prowess in the business world ... I always defer to those who claim expert status.

Though ... when I purchase furniture ... I always negotiate a cash price, seeking out any financing options I may require privately, thus saving a bundle in the purchase price and/or interest payments ... I don't fall for gimmicks or get suckered into buying something I really don't need.

As for those folks who would never pay $700 ... If they didn't have the desire, means or self control to save up for a perpetual license ... chances are they won't support a long term involvement via subscription either ... many of that throng are only in it for the short term and will develop other interests as time goes on.

[LesPalenik]

It's exactly the phenomena that occurs with credit cards..

Don't ever mention credit cards and Adobe in the same post.
These guys can't even safeguard their customer credit card records, what makes you think their marketing department can execute any better?

[Rhossydd]

customers thst would never pay $700 upfront for CS6... that is why we see so much piracy. But this same huge potential base will pay a low monthly fee to get into the action.

Except that those who used pirated software will probably continue to use pirated versions of CC.
http://gizmodo.com/adobes-creative-cloud-has-already-been-pirated-514563307

[Doyle Yoder]

Except that those who used pirated software will probably continue to use pirated versions of CC.

And, now those that want a perpetual license and were/are willing to pay for it have no other choice.

[Rhossydd]

And, now those that want a perpetual license and were/are willing to pay for it have no other choice.

I'm not going to start pirating software just because Adobe have changed their sales model.

[dseelig]

Adobe magic working on me not I have not subscribed and will not. I do not know if you are an expert or not, but I know this still a bad deal. You know never used pirated adobe software still will not.

[Jeremy Roussak]

Adobe magic working on me not I have not subscribed and will not. I do not know if you are an expert or not, but I know this still a bad deal.

Have you ever come across the expression "cutting off your nose to spite your face"?

Jeremy

[dseelig]

cutting off my nose? How am I doing that?  I can convert in aperture or even LR 5 I got from my Leica M. But actually hate LR always have preferred aperture . Just feels clunky to me. I have legal ps 5

[yaredna]

Fact: John Nack leaving Adobe to Google... Any speculation on the motives?

[john beardsworth]

Fact: John Nack leaving Adobe to Google... Any speculation on the motives?

Funny how those hiding behind anonymity are so brave. Rather than insinuating, why don't you just give us a good laugh and say what you think?  

Fact: people change jobs, others take their place. Hold the front page?