I've been a Canon user since 1978. (The A-1 was the reason I switched from another brand, and I've remained a Canon user since.) I can't help but feel, that, at least as far as Pro photographers are concerned, Canon appears to be at a creative/technical standstill. Ever new announcement seems to be geared toward amateurs (70D and a myriad of Powershots) or the Pro filmmaker. I own both the 1Dx and a now 5-year old 1Ds3. I keep being tempted to give myself a slight update with the 5D3, but keep holding back that Canon MUST have something up it's sleeve... or does it? The dominance that Canon achieved a decade ago has eroded quite seriously. I admit that, as well as being a photographer, I'm a techno-geek. I am able to complete my work easily with what I have, and other than the 1Dx last year, no new announcements has made it easier on my wallet. I'm the kind of photographer who, in film days, loved playing with new film, developers, papers, etc., so it's no surprise that I keep wanting to see what Canon will do next. But at this point point, I suppose the real answer to that is... NOTHING.