I have no inside information whatsoever, but simple observation of the company's behaviour and announcements shows that they are bereft of new technology, new ideas, or a clue about where the medium format marketplace is going.
The problem may be different.
It is very difficult to rise the necessary funds for the development of a new system of cameras. Leica spent 20 millions of euros, maybe more, in the development of the S camera (a camera and system not for professionals, but for rich aficionados). That is a huge amount of money for the medium format market. Pentax halted the development of the 645 camera many times, and I seriously doubt it has been a sales success.
There is no money in the medium format market. You cannot recover any investment in that market. The development of the MF systems is very slow (new lenses, new accessories). Leica is doing well just because they have the luxury market as a target. It is the only way. Hasselblad tried (the Ferrari edition of the H camera), but Leica does this better, designing a new camera and system for this purpose (legacy free, small form factor, great design, sexy). This is the successful Leica model. Do Hasselblad have the funds?
Hasselblad's brand has (had?) very strong value, so they can think in bringing the brand to the consumer electronic segments of the market, but the development of new products requires money, and time. That market has limited margins and the competition is very strong. The only protection is strong differentiation. Leica has been successful here as well: the M system and the X cameras.
Leica sells 100% Panasonic cameras, but only compact cameras. It is very difficult to be profitable in that market. This is the third leg of the Leica model. Just for filling gaps in the product porfolio, and doing that with profits too!
If Hasselblad tries to mimic the Leica model they have a huge task. They need money, time, and a good strategy for each branch of the market. High quality products with strong differentiation and specific marketing. It is not easy. Maybe it is impossible now.