Adobe - Freedom of Choice - We Love Choice - Create without limits
http://web.archive.org/web/20110623095449/http://www.adobe.com/choice/ • At Adobe, we believe that the open flow of creativity, ideas, and information should be limited only by the imagination. Innovation thrives when people are free to choose the technologies that enable them to openly express themselves and access information where and when they want.
• Openness is at Adobe's core.
• We believe open markets that allow developers, publishers, and consumers to make their own choices about how they create, distribute, and access content are essential to progress.
• We remain certain that open markets are the only way forward.
Thoughts on Open Markets - John Warnock and Chuck Geschke
http://web.archive.org/web/20110716073019/http://www.adobe.com/choice/ openmarkets.html
• As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers.
• We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it
• When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end
• In the end, we believe the question is really this: Who controls the World Wide Web (insert how you use your Software)? And we believe the answer is: nobody — and everybody, but certainly not a single company.
Found this from Adobe a little while back......interest isn't it ?