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Author Topic: You've got to love marketing!  (Read 1120 times)

BernardLanguillier

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You've got to love marketing!
« on: May 14, 2013, 01:40:35 am »

Extract from the press release of the new Nikon 1 32mm f1.2:

The 1 NIKKOR 32mm f/1.2 lens (86mm equivalent in 35mm format) enables brilliant sharpness and is able to resolve intricate details in portraits such as hair, eyes and eyelashes, while also allowing for strategically precise image blur and bokeh.

http://www.dpreview.com/news/2013/05/14/Nikon-introduces-1-nikkor-32mm-f1-2-portrait-lens-for-1-system

Cheers,
Bernard

Paulo Bizarro

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Re: You've got to love marketing!
« Reply #1 on: May 14, 2013, 10:01:17 am »

Seems like a nice lens, but at US$ 900, and for the 1 system? A "pro" lens for an amateurish system? Better get an Olympus EP-3 and the Zuiko 75mm f/1.8?

Unless Nikon comes up with a really "pro" 1 series camera...

RobSaecker

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Re: You've got to love marketing!
« Reply #2 on: May 14, 2013, 12:53:16 pm »

Unless Nikon comes up with a really "pro" 1 series camera...

That suggests that Nikon either intends to make a pro camera in the future, or that they consider the V2 to already cover that base. :)
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BJL

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Why pursue low f-stop lenses for small sensor systems?
« Reply #3 on: May 14, 2013, 02:24:25 pm »

I am a big fan of smaller sensor "mirror-free" systems, be they 4/3" or 1", but am puzzled by the pursuit of lenses with very low minimum f-stops like f/1.2 primes and constant f/2.8 or faster zooms: it is a bit like a small, agile basketball player aspiring to play center. This lens illustrates the difficulties: it seems that the challenges of the f/1.2 design and/or the relatively low expected sales volume put it at a price disadvantage compared to lenses that give comparable FOV, DOF control, and low light handling in larger formats ($900 in the USA). In this case, the peers would be about 45/1.6 in 4/3" format, 56/2.1 in DX, 85/3.2 in 35mm format, and lenses offering roughly those specs are available at lower prices in each case.

On optical problem is that whereas f/1.2 in 35mm format has very shallow DOF wide open so that a bit of softness towards the edge of the frame is usually unnoticable, this lens has almost three times as much DOF wode open, so the demand for edge-to-edge sharpness even when wide-open is greater. I am not saying that this is not possible, but it might have added design challenges that contribute to its relatively high price.

On the other hand, I believe that this is the first Nikon One lens with a manual focusing ring, so that is progress.

P.S. to Paulo: the Olympus 45mm, f/1.8 at about US$350 is a closer match in 4/3" format, though with a slightly smaller effective aperture size. The 43/1.2 pre-announced in February by Panasonic will be another option ... but I suspect that it will also come at a price that makes me skeptical.
« Last Edit: May 14, 2013, 02:40:14 pm by BJL »
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bill t.

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Re: You've got to love marketing!
« Reply #4 on: May 14, 2013, 03:16:38 pm »

allowing for strategically precise image blur and bokeh.[/i]

They're taking the "shoot" analogy into scary territory here!   Will there be a camouflage version, or one with a laser sight?  :)
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